Portfolio / Clients

Bangkok Fashion Week and Bangkok Fashion City Project

Secure and develop innovative global publicity and promotional campaigns for the BFC to assist in raising profile and awareness of Bangkok Fashion Week and the Bangkok Fashion City Project.

View the PDFs: Ragtrader , Frankie , ELLE Fasion Week , Bangkok Post (Large File), and Gold Coast Bulletin (Large File)

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PR for 'Found' a Vintage and Mid Century furniture design store located in Palm Beach QLD.

View the PDF's: Found - Sunday Mail and Jetstar Magazine

Partyology engaged the services of Black Book Marketing to create media kits, secure editorial and PR in national and local media.

This included the Brands’ launch and positioning strategy in various media. Black Books PR strategy also assisted Partyology with new business development. The PR strategy was targeted toward the parent and particularly the mother market. For print media alone a total of approximately 800,000 readers were reached.

View the PDFs: Notebook: Club, Panache, Parents, Vogue (Large File) Shoptilyoudrop, and Kids Shop

Create contact database that provides the foundation for all direct marketing and lead generation activities. This database formed the basis for the marketing strategy as a whole.

Thailand and The Cendant Corporation - 17 million dollar global marketing initiative including the creation of tourism campaigns for broadcast throughout the following Cendant Distribution Channels: Cheaptickets.com, Ratestogo.com, hotelclub.com, lodgings.com the Galileo GDS System servicing more that 44 000 Travel agencies, Travellers Advantage, RCI, Trendwest and Travel 2, Travel 4 the leading UK based long haul consolidator.

BlackBook has been working with the brands Showpony, a hip clothing line for kids and the US brand Boyy Bags for the past two years. The brief is simple: to protect and grow the brands in the fiercely competitve kids and female youth fashion market. BlackBook has secured worldwide editorial and PR for both progressive brands. Boyy Bags are seen on the arms of the international fashionistas.

View the PDFs: shop-till-you-drop. (Showpony), and Frankie (Boyy Bags)

Blackbook was engaged to promote this new and unique kids t-shirt brand nationally. This promo was just one of the many initiatives utilized to build brand awareness and increase sales.

View the PDF's: Mumu.pdf , Australian Parents Magazine, and Kids Shop

Re-branding exercise to give small business clients a new 'look and feel. The new corporate identity allowed these businesses to roll out small marketing campaigns including corporate imagery, yellow pages advertisements, website creation direct marketing campaigns and rewards/loyalty schemes.

View the PDF: Home Furnishing Shop

View the PDF: miami-landscaping

The advantage of having BlackBook as your agency is that advertising is an integrated and inseparable ingredient in our larger mix of communication skills. While most single function agencies claim to be the stewards of brands we have the knowledge and expereince to create them. BlackBook creates, develops and maintains brands and we know how to move them in different directions. BlackBook represents a newer breed of agency which understands and practices integrated communication, where the sum of one plus one can equal three. Attached is examples of International Financial Press created for the NAB.

We experience things through all of our senses: logos are usually experienced only through one of them. An organisation needs more than a good logo to have a significant presence in an information saturated operating environment and to be relevant to a more discriminations audience. For the international company Computershare we project managed Research and brand audit report, created a new identity, style guide, international stationary, marketing and sales collateral and signage.