What Black Book does best
With each task, we recognise that effective, emotive communication in the appropriate medium is essential to deliver a compelling message. Black Book’s conceptual approach is derived from strong, carefully considered ideas. Ideas that result in imaginative, often unexpected solutions that are always meaningful.
Marketing Strategy
- Internal research program
- External research program
- Product review
- Positioning Statement
- SWOT
Communication Strategy
- Define objectives
- Define target audience/s
- Establish messages
- Media mix evaluation
Multimedia
- Internet
- Intranent CD Video
Direct Marketing
- Database / Segmentation Modelling
- Database Analysis
- Direct Mail – Mail and Email
- Member Acquisition Programs
- Member Retention Programs
- Loyalty Programmes
PR
- Publicity
- Press Releases
- Exhibition and Trade events
- Event Management
- Change Management programs
- Internal communications
Media Strategy
- Media Analysis
- Media Buying
- Creative Identity review
- Audit and inventory Critique
- Copy Writing
- TVC Production
Design
- Identity System
- Mark, logo or symbol
- Layout systems
- Imagery style
- Type style
- Promotional Products
- Language style
- Colour pallette
Publications
- Company magazine or newsletter
- Catalogues
- Internet or Intranet magazine
- Email bulletins